Consultants Noelle Myolenko and Charlie Green have been working with companies like Google and Harley Davidson to build trust for over twenty years. Charlie literally wrote the book on trust. When they approached us to build a new site for them, our normally distrustful and suspicious personalities were immediately disarmed. “These people are great!” Timmy said to me after a call. “I know, right?” I replied. Our good feelings weren’t wrong. Noelle and Charlie have truly been a breeze to work with.
As accomplished and respected as Noelle and Charlie were in the field, their existing website and some of their messaging was a little bit, how do I say, corporate? We approached the project by considering how we could build trust into an online experience. With a simple canvas of rich and emotive maroons against a cream background, we aimed to make everything on the page comfortable and personal.
As with many of our projects, we created a custom set of icons and other artwork to help add more familiarity and ease to the site. We also created a handful of custom animations to illustrate key concepts, like Trusted Advisor’s blending of equal parts emotion and logic.