What makes the unknown so provocative? Why has humanity always pressed further on in pursuit of discovery? What does the average person think of the color purple? These are just some of questions we tackled in collaboration with Riffyn’s leadership to reimagine the brand for 2020.
As part of the project, we created an entire suite of visual assets for Riffyn’s marketing and sales team to use, including color schemes, images, icons, presentation templates, patterns and more. All of the work is contained within the Riffyn Brand Book, a living document that provides background, recommendations, and usage guidelines for working with the brand assets.
Our work extended to rebranding Riffyn’s core product, the Riffyn Nexus app, the world’s first data processing system.
To support the marketing, sales, and leadership teams at Riffyn, we designed a framework of color, patterns, and images that can be arranged in various configurations to create presentation templates, social media backgrounds, and other creative assets on the fly. This allows the Riffyn team to work quickly and independently to produce content for their clients without needing excessive creative support.