Riffyn Branding

What makes the unknown so provoca­tive? Why has human­i­ty always pressed fur­ther on in pur­suit of dis­cov­ery? What does the aver­age per­son think of the col­or pur­ple? These are just some of ques­tions we tack­led in col­lab­o­ra­tion with Riffyn’s lead­er­ship to reimag­ine the brand for 2020. 

As part of the project, we cre­at­ed an entire suite of visu­al assets for Riffyn’s mar­ket­ing and sales team to use, includ­ing col­or schemes, images, icons, pre­sen­ta­tion tem­plates, pat­terns and more. All of the work is con­tained with­in the Riffyn Brand Book, a liv­ing doc­u­ment that pro­vides back­ground, rec­om­men­da­tions, and usage guide­lines for work­ing with the brand assets. 

Our work extend­ed to rebrand­ing Riffyn’s core prod­uct, the Riffyn Nexus app, the world’s first data pro­cess­ing system. 

To sup­port the mar­ket­ing, sales, and lead­er­ship teams at Riffyn, we designed a frame­work of col­or, pat­terns, and images that can be arranged in var­i­ous con­fig­u­ra­tions to cre­ate pre­sen­ta­tion tem­plates, social media back­grounds, and oth­er cre­ative assets on the fly. This allows the Riffyn team to work quick­ly and inde­pen­dent­ly to pro­duce con­tent for their clients with­out need­ing exces­sive cre­ative support.