Our relationship with JDS Labs began all the way back in 2014. At that time, Feral was nowhere near the gargantuan multinational juggernaut it is today. It was me in my bedroom, working away on a lethargic Gateway desktop I bought for $400 to start my design career when I had no money. Meanwhile, JDS was a tiny company with just a handful of headphone amplifiers based on crowd-sourced designs. To give you an idea, one of the most popular products was built in an Altoids tin.
Long story short, their web developer had recently disappeared somewhere in the Florida everglades and JDS needed help. I was quick to volunteer, and with the help of Jordan Sowers, a designer friend who is now too famous to answer any of my texts, we redesigned the JDS site into the first version of what it is today. That site boosted sales immediately and JDS continued to grow.
With success comes responsibility, and within a few short years Feral proudly handled all of JDS Labs’ creative work. This included the industrial design project for their flagship project, The Element. Designed by the incredible Elie Ahovi, The Element was an instant hit in the audiophile community. It’s simple, monolithic design language made it a darling on desks across the world.
Since then, Feral has worked closely with JDS as both companies have grown in size and stature. Beginning in 2018, we completely rebuilt their website after JDS outgrew its homegrown ERP, shipping, and ecommerce platform. Our bespoke Django app now allows for JDS to seamlessly manage their online storefront, inventory, and shipping. While we were at it, we updated the site design too and added content control. This effort took the better part of a year — it definitely felt like it — but the results speak for themselves. JDS has set sales records each of the last 3 years and now leads the industry in headphone amplifiers sold.