One of life’s per­sis­tent tru­isms is that things will change. Noth­ing is for­ev­er. Such is the sto­ry of the orig­i­nal Con­nect­ed Insight web­site, which we designed and built all the way back in 2015. At the time, it was per­fect. A beau­ti­ful dance of art and prac­ti­cal­i­ty well-suit­ed to Con­nect­ed Insight’s place in the mar­ket. Yet as time marched onward, so to did Con­nect­ed Insight, from home offices into office build­ings, from a staff of one to a small army of consultants.

Progress does not wait for any­one, and with­in a few short years, CI had out­grown its orig­i­nal web­site. They need­ed a new home, one reflec­tive of their new­found posi­tion as seri­ous play­ers with­in a very seri­ous world of finan­cial consulting.

Connected Insight Website Hero image
Leading with a large video background animation

As we are wont to do, Fer­al took the point on not just the web­site design and devel­op­ment, but for the entire cre­ative direc­tion and con­tent strat­e­gy. Fer­al part­nered with one of Ams­ter­dam’s finest new pho­tog­ra­phers, Madeleine Bolle, for two days of shoot­ing in the city’s finan­cial dis­trict. Those images became a cor­ner­stone of the new site, and one of its most note­wor­thy qualities. 

Ci website portrait right
Ci website environment left

The web­site itself is made up of the usu­al bits, plus a blog, events, and some oth­er editable con­tent. As is cus­tom­ary, we uti­lized Craft CMS for the project and deployed the site on Dig­i­tal Ocean servers. We designed the site on a 6 col­umn grid to stream­line devel­op­ment. When the time­line is tight, a grid cer­tain­ly helps speed tem­plate development.

Con­nect­ed Insight has always been a great part­ner, and this project was no dif­fer­ent. They con­tin­ue to give us the cre­ative free­dom to take the brand in inter­est­ing new direc­tions. We wish Tim, Kyu, and the entire Con­nect­ed Insight team a pros­per­ous next few years. 

Ci artboardconnectedinsight icondesign 3 image
A great services icon set by Mark O'Neill

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