USA­Hel­lo ini­tial­ly came to use a few years back need­ing a web­site and a light rebrand­ing. That ini­tial site was a big upgrade, and lead to sev­er­al new oppor­tu­ni­ties and grants. With their mis­sion to help refugees com­ing to the Unit­ed States thrive in a new cir­cum­stances, the orga­ni­za­tion soon want­ed to begin expand­ing their ser­vices. Think­ing about new ways to help using tech­nol­o­gy, the USA­Hel­lo team, in part­ner­ship with the Unit­ed Nations Human Rights Coun­cil, hatched a plan to build a loca­tion-based app to help refugees and their fam­i­lies find crit­i­cal resources tai­lored to them. 

USA Hello website screenshot image
The USAHello website emphasized key content with chunky, readable type and big blocks of color
USA Hello Nepalese portrait image
One of many beautiful photographs taken for USAHello by our partner Shaina Kaisanoff

While exist­ing loca­tion-based tools like Google Maps, Yelp, and Foursquare are use­ful to the gen­er­al pop­u­la­tion, they’re most­ly use­less to new­com­ers who many not speak Eng­lish and need spe­cif­ic ser­vices, like legal help, health­care, or even an eth­nic gro­cery store. To address this gap, we built Find­Hel­lo. An app the com­bines the use­ful­ness of pop­u­lar map tools with fea­tures and func­tion­al­i­ty spe­cif­ic to the refugee community. 

Rco app 2 image
FindHello lets you search a curated database of resources, toggling between a map and list-based interface.

Devel­op­ment was a colos­sal effort, tak­ing the bet­ter part of a year to com­plete. Lever­age the Google Maps API, we built a cus­tom Djan­go dash­board to allow USA­Hel­lo and their vol­un­teers to add, edit, and flag resources, as well as man­age user sub­mis­sions from the app itself. 

To bet­ter dif­fer­en­ti­ate and brand the app, we also cre­at­ed some bespoke icons and art­work to set the app apart and give the entire prod­uct a pro­fes­sion­al, approach­able feel. 

USAHELLO FINDHELLOICON
USAHELLO ICONSET

Short­ly after launch­ing, the app gar­nered the atten­tion of pol­i­cy mak­ers and the gen­er­al pub­lic alike. It even gar­nered some local news atten­tion, which for us is a per­son­al milestone. 

Usahello homepage images USA Hello website slide1 image

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